Our little wine region got a bit of good press with a handful of articles written in the San Francisco Chronicle, read them here. While many of you are frequent visitors, for those who haven't visited yet I've put together an insider's guide to our home. Check out this map for full details. For the highlights, follow along on what I'd call a perfect day:
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Look, you have lots of options for where you buy wine. Most Americans buy wine from the grocery store and drink it within 48 hours. I can’t compete with the big conglomerates out there in that marketplace. They have fleets of delivery vans, rooms full of marketing teams, scores of salespeople and many more zeroes in the bank account; I have me. So, putting Weatherborne on shelves in Indiana isn’t going to work. I’d be crushed by the big guys’ economies of scale. Very few folks have heard of us. We are working to change that, but that’s just being honest. Even if it was on a shelf, it’d be a challenge to get name recognition, and get the impulse purchase.
I will spill the beans on wine pricing here, so you understand why Direct to Consumer (DTC) is the only option available for a small brand. What follows is a primer on the numbers of the wine business.
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It wasn’t a straight route, over the last decade. From brewing beer in Los Angeles, to starting a family and now homesteading in the redwoods, the path was tortuous at best. But here we find ourselves, starting a new page in the journal. We have a tasting room! This is big news, and the start of something good.
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